German manufacturer Durable has strengthened its worldwide online presence by adding an interactive live product experience with its new multilingual website: www.durable-live.com. The site has set new standards in the industry and goes hand in hand with a reorientation of the company’s brand strategy.

With the new web platform customers have a chance to immerse themselves in the “DURABLE LIVE” emotional world of experience. A sophisticated 3D flash presentation has been developed, for quick and entertaining navigation around the virtual “DURABLE LIVE!“ multi-storey building. Users will find various display panel system solutions in operation on six different floor levels. Uses for these products in the “office”, “travel bureau”, “hotel”, “bank”, “showroom” and “manufacturing”.

“DURABLE LIVE!” is a logical further step in implementing the new brand strategy pursued by the manufacturer of upmarket office organisation and presentation products. Apart from strengthening the Durable brand, the objective of this strategy is to offer genuine added value to consumers with innovative product and service components.

“This exceptional web presentation underlines our image as a premium supplier in a special way. We have set new benchmarks in our industry in terms of concepts and contents as well as technically. With DURABLE LIVE!â we have created an online world of experience which exploits the possibilities of this medium in an ideal way and provides genuine added value to users in terms of information. At the same time, our commercial partners have the benefit of an effective and, above all, unique selling and counselling tool“, says Horst Bubenzer, Marketing Manager of DURABLE.

Click here to visit the site: www.durable-live.com