Durable is celebrating another successful Computer Cleaning Week campaign with customers reporting up 90% sales increases across the Durable range of cleaning products. Durable says the trade once again fully embraced the campaign running blitz days, national and bespoke promotions, e-shots and point of sale and web programmes.

Stewart Anderson, VP of Marketing at Durable comments “We are delighted with the results that Computer Cleaning Week® has produced especially given that it has been such a tough year for the industry. With our customer’s help we have again achieved our aim of educating consumers on the vital need to clean their computer equipment to stop infectious germs breeding on their workstations. We would like to thank all of our customers for their continued support in making Computer Cleaning Week® such an important and memorable campaign with consumers. We will continue to provide customers with any materials, information or support they need for the expected rise in Swine Flu cases”.