Durable UK has announced that its award winning Durable Computer Cleaning Week campaign is back for a 5th year running. The theme this year is “Is your keyboard a Bacteria Cafeteria – IT COULD MAKE YOU SICK!” featuring hard hitting, sickening imagery of bugs and germs that can be found breeding in keyboards.
In addition to the array of marketing support tools including promotions, sample cards and web banners, new to the 2010 campaign is a consumer campaign promoting the importance of clean and hygienic computer equipment on Social Networking sites Facebook and Twitter.
Stewart Anderson, VP of Marketing at Durable comments “Social Networking sites have really captured people’s attention and there has been explosion of users over the past few years. To be able to directly communicate and educate consumers on the workplace health hazards they face everyday is very worthwhile for the Computer Cleaning Week campaign. The interactive contact we are having with computer users is allowing us to find out more about their cleaning habits as well as run fun competitions where users are rewarded with free Durable products.”