Paper maker Double A has confirmed its attendance in the world’s biggest paper fair, Paperworld Frankfurt 2012 in Germany from 28-31 January,  reaffirming the brand’s strong commitment to European consumers and trade partners.

Double A’s senior executive vice president Thirawit Leetavorn describes the move as “Taking the opposite approach” that is while everyone else is cutting back, Double A is moving forward reaffirming its belief on its premium quality brand and banking on strong brand recognition and interest from customers partnered with active marketing support.

“Paperworld is the ideal first step to show Double A’s commitment”, said Mr. Leetavorn. “This event enables us to meet our key customers from all over Europe, the Middle East, Africa, South Asia and the US. This gives us the opportunity to discuss face to face our sustainable business model, the latest development on our environmental efforts such as Paper from Farmed Trees (PFFT), technological innovation and new product lines. In return, we also benefit from receiving feedback about the market situation, our customers’ business objectives and any outstanding issues”.

Double A will be introducing its new sustainable product lines such as 75 gsm Hi-Plus during the 4-day fair.  Also part of the paper maker’s booth activities is the announcement of the Distributor of the Year on the 30th of January at 5:30 pm to give recognition to its best distributor for 2011. Double A’s booth at Paperworld Frankfurt 2012 is located in Hall 4.0 (stand D 11) and is open daily from 9am to 6pm.