Brand Champions has launched a special Brit Chicks shop via its website.

The official online store will stock a wide range of back-to-school stationery, bags and accessories, with the firm hoping to add further licensed products throughout the year.

"The Brit Chicks audience is very internet aware and we see the development of a strong online offering as the next step in meeting their needs," said Denise Deane, MD of Brand Champions.

"By providing them with the best single destination to build and add to their collection we are confident that it will prove popular with Brit Chick fans everywhere."