Croxley, New Zealand’s largest manufacturer of stationery products, is taking its brand to the country’s sports fields as an Official sub-Licensee of Rugby World Cup (RWC) 2011.

With sub-Licensees expected to generate a total of NZ$100 million in sales for the New Zealand economy, Croxley is confident of overall business growth in 2011. The company is manufacturing over 100,000 RWC 2011 marked products for the international sporting event.

Joe Naus, Managing Director of Croxley, says the RWC 2011 licensing deal makes strategic business sense for the Auckland based company as it leverages its expertise in manufacturing stationery products with the application of iconic Rugby imagery that is sure to delight New Zealanders.

“It marks an exciting chapter in our manufacturing history and presents a unique sales opportunity for our popular school exercise books, journals and diaries,” he said.