Canon Middle East has officially launched its strongest Office Personal Products (OPP) line with the addition of eleven new products in its Inkjet Pixma printers range, six Laser i-SENSYS printers along with four new projectors and calculators.

The OPP launches, announced at a recent channel partner seminar, have contributed to Canon’s positive outlook for the OPP segment in 2010.

“Canon has a very strong printer line up in terms of technology, performance and range and is one of the key players in the printing industry. The laser multifunction printer (MFP) colour category is a fiercely competitive segment and one which we are currently witnessing significant growth and demand from respective end user segments. Taking this into account Canon has launched four cutting edge colour MFPs in this segment,” said Bittu Mattam, Product Manager, Canon Middle East.

“The demand for cost effective all in one office inkjet printers have significantly increased within the segment of home office users. To cater to this growing market, Canon Middle East has launched its all in one Inkjet multi function model such as Pixma MX 320, to the region.”