Results up until August 14th, 2010 show that the market increased by 0.3% compared to the same period over 2009 - a 0.3 % growth. More than 24 million articles were bought in hypermarkets and supermarkets, generating a 55 million euro turnover, almost stable at +0.13 %.

 

Writing instruments and correction products represented 48% of sales with colouring products second, in front of markers and highlighters.

 

The survey shows a decline in the price of brands, but a slight increase of their share of the market (62%). Articles prices less than one euro didn’t sell as well as in 2009, whereas products priced 2-3 euros (even 3 euros+) performed especially well. Overall, there was a trend of lower prices for all products compared to 2009.