BIC has reported that its partnership with CARE is making progress and now includes 900 businesswomen and their families. Since the month of May 2011, the BIC Group has worked with CARE in its “Rural Sales Program” that enables women in Bangladesh to overcome poverty by developing their professional activity.

An innovative project in partnership with CARE’s “Rural Sales Program” has been in place since 2004. It assists women who are among the poorest, the Aparajitas (“those who never give up”), to develop their own activity by selling articles door-to-door in remote rural areas. Since the partnership between BIC and CARE was signed in May 2011, these women include BIC® shavers in their baskets.

To support them, the local BIC distributor and CARE teams provide training in sales and demonstrate the specific features of the products and shaving practices. Sustainable solutions to fight against poverty To promote this form of entrepreneurship, BIC and CARE offer these women an appropriate and sustainable solution by providing them with the means to escape poverty and social isolation, and in this way to give them a sense of pride and a new role to play in their community.