BIC reported a 4.7% increase in net profit to 151.7 million euros for 2009, ahead of anylsts expectations. Stationery sales were down 6.2% on a comparative basis for 2009. An improvement was shown in Q4 but the French manufacturer still registered a 1.5% fall to 149.5 million euros.

Mario Guevara, Chief Executive Officer, said: “2009 was a very important year for BIC. In challenging markets, we generated solid results thanks to strengthened positions in all categories and geographies, tight control of operating expenses and continued improvement of our working capital.

“The acquisition of Norwood Promotional Products positions BIC as a leader in Advertising and Promotional Products and gives us a significant platform from which to drive the growth of this industry as the economy recovers.”