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27.07 09:33:09

BIC launches BTS competition - USA

BIC has launched a back-to-school sweepstakes across the U.S.A., inviting consumers to select their schools for the chance to be awarded $4,500 in funding for needed school supplies. BIC says that the sweepstakes is an opportunity to help promote awareness about the great need that many schools have for these valuable resources.

In addition to the launch of the sweepstakes, BIC is teaming up with Adopt-A-Classroom to donate backpacks filled with BIC products to schools in ten cities across the country, so children in need are properly prepared to have a successful school year.

"We are so excited about the back-to-school sweepstakes," said Rachel Dalton, senior brand manager -Stationery, BIC USA Inc. "Our vision is to maximize the learning experience for students, and by providing one school with valuable funding, we can help bring about positive changes while enhancing national awareness regarding the needs of many of our students and teachers."


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