Bi-silque, a leading manufacturer of Visual Communications products, has announced a new sales structure, strengthening the geographic coverage of the business.

Andre Vasconcelos, CEO of Bi-silque comments “We have a great sales team already covering major markets in the world, and with sales increasing well ahead of the general market trend, we need to ensure that our customers receive the sales support needed for further growth”.

The company has added 3 new heads to the commercial team allowing strengthened account management in the main European markets. Commenting on the developments Simon Larard, VP Sales and Marketing added: “growth is a precious commodity in the current business climate, and by adding further resources to cover Nordic, Benelux, German speaking markets, and MEA markets, in addition to the existing sales team, we will maximise the opportunities available to us and our customers. We have also added a specific Channel Manager to run our Retail business across Europe, giving further expertise and diversification potential to the company”.

Bi-silque now has 8 sales people covering EMEA region along with a commercial team based in North America.