Dutch stationery manufacturer Atlanta has launched the Trayformer - an entirely flat letter tray as thin as an A4 pad that transforms easily into a strong letter tray in 3 easy steps.
Atlanta says that Trayformer’s flat design makes it possible to transport and handle letter trays 65% more efficiently, whilst significantly reducing the total carbon footprint. An innovation that completely transforms the office and the letter tray market.
The company reports enormous environmental and economical advantages of the tray. “From the environmental perspective, Trayformer’s flat design enables efficient product transportation from factory to the end user’s desk, reducing by at least 65% CO2 emissions of delivery vehicles. On top of this, Trayformer requires less packaging materials than standard letter trays therefore reducing packaging waste.
“From the economical perspective, Trayformer provides a complete solution to reduce all indirect product costs starting with inbound and outbound transportation, logistics, number of movements and warehousing. Wholesalers, mail order companies and retailers benefit from the reduction of their own supply chain costs. Additionally, retailers increase substantially the shelf space efficiency by 450%.”