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15.02 09:08:48

Armor announces new member of UK sales team - England

Armor, the French manufacturer of compatible printer consumables, has announced a new addition to its sales team in the UK.

Sean Loftus joins to head up the new Armor 'back selling programme'. He has worked in the financial sector and for Lyreco for over ten years.

The programme involves engaging with large corporate end-users, to present the benefits of using the Armor brand of consumables for printing. It is designed to increase brand awareness and support UK distributor partners.

Armor's Corporate Sales Director, Bob Reynolds, says: "We implemented this back selling programme in France in 2005 and the year on year success has been immense. We recently implemented the same programme in Italy. Clearly, our specialist knowledge as a manufacturer provides reassurance to the end user backed up by our tangible value added services."

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