Cleaning products manufacturer AF International says it is continuing its expansion by exhibiting its new range of products exclusively developed for the Brazilian market at the Escolar Exhibition in Sao Paulo, August 30 – September 2.

AF’s Brazilian office and manufacturing facilities have been operating successfully since 2005 and are growing rapidly year on year. The economy in Brazil is the world’s eighth largest, but the biggest among all South American nations, with economists predicting it to become one of the five largest economies in the world.

AF International a division of the HK Wentworth Ltd group has seen a significant return on investment and envisages a continued growing trend as it invests in further brand building activity in this region. In order to expand the AF product range into the Brazilian market, it was necessary to register all of the products with ANVISA. Seventeen AF well known products have been labelled in Brazilian Portuguese and Spanish and now support the ANVISA registration code.

“Over the last two years we have had to work extremely hard to successfully register our range with ANVISA. This is the governing body who all manufacturers of cleaning products in Brazil must comply with. This was a very lengthy process but it is finally complete. The AF range is fully compliant and is in great demand in our country” Carolina Cesetti Kina, General Manager Brazil. The full range of AF products will be on display at the Escolar show, and the AF team will be on hand to talk and show visitors about the importance of cleaning.