AF International will unveil its new modern packaging design at Paperworld Exhibition 2012 in Germany.

The manufacturer of specialist PC, office equipment and multi-media cleaning solutions says that its product packaging has been improved and made up to date with the use of images to aid the buyer’s choice.  The well known blue and silver colour scheme is still prominent but a flash of yellow has been added giving the range a modern twist.

Karen Harrison, Marketing Manager said: “Over the years AF products have always been available in silver and blue packaging which has become renowned.  It was important as a brand to continue with this colour scheme, however modernisation was needed.  The use of colour photos of the products being used adds visual impact, and has given the range a new, contemporary look and feel”.

Ron Jakeman, Group Managing Director commented: “It was important as a group to spend time and money on the new AF design.  We are extremely happy with the results.  Not only has the design been changed but the text has been updated with the health and safety information being changed to meet detergent regulations where necessary.”

The new design along with newly launched products can be seen at Paperworld: 4.0 at stand C25. Visitors can also get there personal gadgets cleaned at the AF cleaning centre.