“Fashion meets function” has been chosen as the marketing theme for the 2012 Stationery Show, to reflect stationery’s growing popularity and new lifestyle status.  It will appear in all advertising and online promotion between now and the show.

The Stationery Show is the only UK exhibition dedicated to stationery products, writing instruments and accessories and has recently launched National Stationery Day to promote stationery to consumers and the consumer press.  It will take place on Tuesday 24 April, the first day of the exhibition and will be one of the highlights of the two day event.

“The British love affair with stationery products and writing instruments is as strong as ever, and is being driven by a resurgence in handwritten communication and the growth of the Home Office in particular” says organiser Chris Leonard-Morgan.

“In a tough market, buyers need more than ever to be able to offer their customers new products and reasons to spend their money in their stores rather than with their competitors.  Exhibitor bookings are ahead of this time last year, and a third of these are new to the event.”    

The 2012 Stationery Show takes place at the Business Design Centre in London on Tuesday 24 – Wednesday 25 April.