Custom products company Zazzle and Avery Dennison Office Products have announced the ability for Zazzle and Avery Dennison customers to design and sell custom labels online, in addition to consumers designing and buying labels for their own use.
Going beyond just an online labels store, this represents the first customized label marketplace of its kind and strengthens the alliance between Zazzle and Avery Dennison that began with the 2009 launch of Avery-brand custom binders.
The new products combine tried and true Avery labels with Zazzle's customization technology, together empowering the world's creative content on labels. Consumers not only can create labels completely online, but they can continue the customization at home using these reprintable and rewritable labels with free Avery print-at-home templates.
"This alliance combines the best elements of both companies, where trusted Avery products can be tailored to individual customers and uses like never before," says David Gross, senior director of product development at Zazzle. "Zazzle's goal is to add a layer of customization to familiar products and brands. Through our technology platform and content partners, we aim to make the process accessible and relevant to as many people as possible. We look forward to future collaborations with our friends at Avery Dennison."