Messe Frankfurt reports that over 133,000 buyers from all over the world visited Amibiente in 2010. The biggest international consumer-goods fair was held in Frankfurt from 12 to 16 February 2010.

Despite extremely bad weather conditions and snow chaos, there was only a two percent drop in the number of trade visitors, most of them from Germany. The number of foreign visitors jumped to reach over 47 percent of the total. The leading visitor countries after Germany were Italy, the Netherlands, France, Spain and Switzerland.

4,504 exhibitors from 93 attended the show.